Online since 1998 Founder · Builder · Operator

Make the complex useful.

I’m Emil Uzelac—an independent founder working across software, decision integrity, telemedicine, and health and wellness.

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Digital systemsHuman healthDecision integrityThe person behind the work

Current work Three connected practices

One instinct.
Several forms.

Understand the whole system, reduce the noise, and stay accountable for what happens after the idea meets reality.

01Decision integrity

Semeion

Infrastructure for evidence-heavy decisions—built around provenance, source boundaries and reasoning that can be reviewed.

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02Health & wellness

IAM Clinic

A health and wellness clinic founded in 2020 to make individualized guidance more direct, practical and human.

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03Independent practice

Uzelac Media

The operating home for founder-led ventures, product thinking and focused consultation—not a client-development agency.

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Founder-led ventures, independent products and a selected record of work carried forward.

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The work now Founder-led by choice

I build my own ventures.
I advise selectively.

I no longer take on client website or software builds. Consultation is available where an experienced founder’s perspective can clarify product direction, operating systems, telemedicine, wellness, or technology that has to earn trust.

How consultations work

Selected record 1998 → now

The work changed.
The practice didn’t.

A few markers from the path—from getting online to building companies and decision infrastructure.

  1. First connected

    Went online for the first time and began the self-taught path that became the work.

  2. Uzelac Media

    Established an independent web and product practice.

  3. Responsive

    ThemeID and Responsive were acquired after 500,000 downloads in under a year.

  4. IAM Clinic

    Founded a health and wellness clinic in Gurnee, Illinois.

  5. Semeion

    Building decision-integrity infrastructure and advising selected founders and operators.

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Digitally restored 1932 postcard showing the B. Uzelac grocery store in Vrhovine1932
B. Uzelac Grocery Store
Vrhovine, CroatiaOriginal archive ↗

Family archive A longer thread

Before the web,
there was the storefront.

The tools change. The instinct to build something useful, stand behind it, and serve people directly has a much longer history.

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Start with context Selective by design

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For consultations, aligned partnerships and thoughtful conversations across technology, telemedicine and wellness.

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